The 标志s in this section are the primary graphic elements of Pasadena City College’s 品牌推广计划. Consistent application and precise production of the 标志s will identify and reinforce public awareness of the college, departments, and other areas. When the 标志s are used properly with the other elements in the Visual Style Guide, a unique and effective look can be established.

Below are guidelines and files to be used.

主要标志

Horizontal 标志 (Alternative)

Download the 标志 package

---

Minimum 标志 Size

The 主要标志 should not be sized smaller than .75英寸宽. For the Horizontal 标志, the minimum size is 1.75英寸宽.

Minimum Clear Space

The legibility and distinction of the PCC 标志 is very important. To ensure the 标志 is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, should be 1/3 of the 标志’s height on all sides as 如下所示. Do not allow any other graphic elements to intrude this area of isolation.

Application of the 标志s

The 标志 and 标志type MAY NOT be used separately or modified and moved. 两大因素 make up the entire 标志. Here are some do’s and don’ts:

• Make sure the 标志 is legible.
• Do not alter or change the font face or use an alternative font face.
• No other elements may be added to the 标志.
• Do not change the colors of the 标志.
• Do not alter the ratio of the 标志, ie, don’t stretch, squash, skew, or squeeze the 标志.

颜色

Cardinal and black are the official colors for the 标志s. The colors are as important to the identification program as the 标志s. To ensure consistency, PCC uses Pantone 201 for its cardinal (see CMYK equivalent below). The application of the cardinal and black colors will create a strong and consistent identity for the college.

The 标志 may also be reproduced in cardinal, black, and white, but no other color 是可以接受的. Please consult with the Office of Strategic 通信 & 市场营销 for further 信息.

标识系统

The Office of Strategic 通信 and 市场营销 has created a 标志type system that both identifies an area of the college and adheres to the established 标志 guidelines. This system is intended for use for the college’s academic and administrative divisions, departments, offices, and programs. As with all of PCC’s brand elements, its primary benefit is in reinforcing the strength of the college’s identity and providing visual representation of the college’s component parts to the general public.

Custom 标志s that do not follow this system are discouraged and will not be supported by the Office of Strategic 通信 and 市场营销, except in extremely rare 情况下.

If you believe your unit has need for a 标志type, please contact the office for more 信息.